GREAT NECK, N.Y. (AP)  -- The owner of a Long Island shoe store has apparently stepped on some toes promoting accessories from the new ``Sex and the City'' movie at his Great Neck store.

Steven Dann's front window has shoes and handbags from the movie, along with a rendering of the Manhattan skyline and a sign in pink neon letters that read, ``Who's having sex in this city? Either way you need the shoes.''

The village of Great Neck sent Dann a violation on June 3rd, saying he had installed vinyl lettering on his store window without a permit and ordering the lettering removed.

Michael Sweeney, Great Neck's commissioner of public affairs, said if Dann had applied for a permit, it likely would have been approved by the board of trustees. Sweeney said a citizen had complained to the village that the sign was offensive, but the village had no objection to the sign.

Dann said it was the first time he had ever heard of needing to have a sign approved.