NEW YORK (AP)  -- The price of a senior or child movie ticket is now $12 at one Manhattan theater.

The Clearview Cinemas theater on the Upper East Side now charges the same for everyone -- even for matinees.

The company said Tuesday in a statement: "An evening at the movies is still the most affordable entertainment option outside of the home. Clearview Cinemas remains committed to providing moviegoers with unique choices at premiere venues that offer a great value for your entertainment dollar.''

California professor Ricard Gil, who studies the industry, predicts movie prices could rise even more.

Gil, who's an assistant professor of economics at the University of California, Santa Cruz, told the New York Post that theaters are just trying to cover their own cost increases.

More Manhattan news...