NEW YORK (1010 WINS/AP)  -- New York City health officials won a big victory Wednesday when a federal judge upheld a regulation requiring some chain restaurants to post calories on menus and menu boards.

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U.S. District Judge Richard Holwell rebuffed a challenge from the New York State Restaurant Association, an industry trade group that argued that the rule violates the First Amendment by forcing restaurants to ``convey the government's message regarding the importance of calories.''

The Department of Health and Mental Hygiene believes the regulation, which takes effect Monday, will help the city achieve its goal of reducing obesity. The judge agreed.

``It seems reasonable to expect that some consumers will use the information disclosed ... to select lower calorie meals ... and these choices will lead to a lower incidence of obesity,'' Holwell said.

Chuck Hunt, executive vice president of the association's New York City chapter, said it would ask the judge to stay his ruling pending an appeal. The health department said it would not start fining restaurants until June 3.

``We don't object to people doing it voluntarily,'' Hunt said Wednesday. ``Our problem was the government agency forcing them to do it. We think restaurants should be able to determine from their customers how they want to get the information.''

The new rule applies to restaurants that are part of chains with at least 15 outlets across the country. That includes fast-food places like McDonald's and Wendy's, as well as sit-down establishments like Olive Garden and T.G.I. Friday's.

Some eateries, including Starbucks and Chipotle, have already started to post calorie information _ and it appears to be having an effect.

Mark Laughlin, a freelance art director eating lunch Wednesday at a Chipotle near Penn Station, said he opted to have his burrito without the tortilla or corn salsa after reading the calorie count. The menu said a burrito ranges from 420 to 910 calories, depending on toppings.

His lunch companion, Sara Hearn, agreed that the listings are a good idea. ``Just giving people the information will make them think twice about what they eat,'' she said.

Others customers thought the new rule was unnecessary.

``People are going to eat what they want, it doesn't matter what the menus say,'' said Ken Poulin, who didn't even glance at the calorie information as he ordered his burrito. ``People need to eat more vegetables and have common sense.''

According to the health department, more than half of New Yorkers are overweight or obese. Officials believe the regulation will prevent 150,000 New Yorkers from becoming obese and will stop another 30,000 from developing diabetes and other health concerns over the next five years.

The impetus behind the rule, health officials have said, is to make people think twice about ordering a 1,000 calorie lunch, which for many is about half the recommended daily total of calories.

The calorie rule is another in a string of public health measures promoted by Mayor Michael Bloomberg. During his first term he banned smoking in bars and restaurants, and more recently pushed for a ban on artificial trans fats in restaurants.

New York City is believed to be the first U.S. city to enact a regulation requiring calories on menus. Since then, California lawmakers and those in King County in Washington, which includes Seattle, have considered similar bills.

The city Board of Health voted unanimously in January to approve the rule, a new version of a regulation struck down by Holwell last year after a challenge from the restaurant association. Holwell said at the time that the earlier version conflicted with federal food labeling laws.

J. Justin Wilson, a researcher at the Center for Consumer Freedom, a Washington-based group supported by restaurants and food companies, called the regulation ``dieting by guilt,'' and said it leaves restaurants exposed to possible legal action.

``We're concerned if someone puts an extra dollop of sour cream on a taco, it becomes grounds for a lawsuit,'' he said.

Bob Bertini, a spokesman for Wendy's, said the chain would comply with the rule.

``We've been providing that information for nearly 30 years on a poster available for customers to review before they order,'' Bertini said.

New York City Health Commissioner Thomas R. Frieden said the decision will allow New Yorkers to make informed choices about what they eat. He said chain restaurants were singled out because they have standardized menus. The new policy won't apply to most fine dining establishments, or the thousands of family owned delis and pizza shops around the city.

``People can do whatever they want to do with the information,'' he said. ``A lot of people still choose to smoke even though the surgeon general's warning is on the pack.''

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