NEW YORK (AP) -- Thousands of observant Jews around the world are praying three times a day -- using their PDA.
A software program for BlackBerries combines Hebrew prayers and technology, the brainchild of two entrepreneurs who attended New York's Yeshiva University.
They dubbed it ``the JewBerry'' -- a $30 program that provides texts of daily prayers instead of the traditional, printed book.
The program is not linked to Research in Motion Ltd., maker of the BlackBerry.
``Throughout the day, Jews gather in office-building stairwells and conference rooms to pray, and while sometimes you might not remember your prayer book, no one goes anywhere without their BlackBerry,'' says co-creator Jonathan Bennett, of Cedarhurst, Long Island.
Among JewBerry users is the president of Yeshiva University, Richard Joel.
``I love it, because now I can not only look how the market is doing, but I can also say my evening prayers,'' he says, adding that ``at the heart of what Yeshiva is about is the notion that it's not our technology that informs civilization; it's our values.''