NEW YORK (AP) -- The Salvation Army's iconic red kettles and bell ringers are returning early to New York City's steamy streets to help those hardest hit by the recession.
The Salvation Army's campaign is traditionally held during the Christmas season.
But Major Evan Hickman says a huge upswing in demand caused by the economic meltdown prompted the ``Kettles in July'' drive held from July 12 through July 18.
More than 300,000 people have lost jobs in New York City and the suburbs during the year. Hickman says there's been a 40 percent increase in people seeking help at shelters run by the Salvation Army of Greater New York.
Hickman says 89 cents of each dollar donated is spent on food, shelter or emergency assistance programs.
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