London Mayor Boris Johnson (C) poses in Times Square September 15, 2009 in New York City. Johnson was in Times Square promoting the 'Only in London' tourism campaign targeting international visitors. (Photo by Mario Tama/Getty Images)
Posted: Tuesday, 15 September 2009 4:29PM
New York City and London Team Up for Tourism
NEW YORK (AP/ 1010 WINS) -- New York Mayor Michael Bloomberg and his counterpart across the pond are collaborating to boost travel between London and the Big Apple.
Glenn Schuck reports
London Mayor Boris Johnson and Bloomberg announced a two-year agreement between their cities. They'll trade advertising space and share best practices on how to stimulate their local tourism industries.
New York City and London each say the other provides a major source of overseas tourism.
Under the agreement, London gets space to advertise on 71 New York City bus shelters for four weeks a year. New York gets 250 posters on the London Underground system for four weeks, twice a year.
The cities say the yearly value of each is $178,500.
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